“Celebrity endorsements” is the oldest marketing trick in the book. But today more than ever, branded partnerships are moving buyers and users faster than advertising dollars. Why the shift? Unlike ten years ago, celebrities are taste makers to their online social audience. Fans can follow their favorite celebrities off screen and off record, on their phones through an ever-growing list of social platforms. Today, celebrities have a mission to uphold a certain brand standard, meaning they have the privilege to more exclusively choose which brands they endorse. The result? More honest driven endorsements and more relatable creative ad content. Watch our favorite celebrity engaged commercials of this year. *We know a guy, if you’re ready to join the video club. Shoot us an email below and let’s chat about making a clever commercial piece for your company.